Croda International Plc revealed new data showing that Croda Plex, its new bond- building hair care system, outperforms the commercial Plex benchmark in colour washfastness and increases hair strength. Croda Plex is a three-step formulation system that was created to meet the rapidly growing consumer demand for bond multipliers. Bond multipliers’ appeal comes from the fact that the damage-inducing colouring and bleaching process breaks hair bonds. The popularity of bond multipliers is d...